The Why? You’d be hard-pressed to find a DEI initiative that Hines isn’t involved in, from panels celebrating Black History Month to a Fox Sports “VOICES” feature on the HBCU Renaissance. She is co-founder of the Fox Sports Inclusion Council, a founding member of women’s career network AllBright and serves on the board of a foundation that supports people of color pursuing careers in marketing and advertising. With Hines leading brand communications ahead of the 2022 FIFA Men’s World Cup and Super Bowl LVII, she’ll continue to emphasize diversity on some of the biggest stages.
She Says… “Being a part of my team is like being a part of a family that inspires and empowers one another to succeed, have a voice and express their own uniqueness and creativity.”
Bucket list travel destination? Australia and Antarctica. With the 2023 Women’s World Cup, I can safely say that Australia is next on the list.
Who has kicked down a door for you? One of my amazing mentors early in my career paved the way for my entry into public relations and communications setting me on a leadership path I did not know was possible. His willingness to allow me to shadow him to learn about the world of public relations (I worked in marketing at the time) and to open doors for me allowed me to meet with a key member of our senior leadership team at the company where we worked. One month after this meeting, when my mentor decided to take a new position outside the company, he encouraged this same senior leader to give me a chance as his replacement rather than hire from outside the company. Without an interview I assumed my mentor’s former role, which set the course for my future. This profound mentoring experience serves as the blueprint for my style of mentorship today—sharing my experience, knowledge and connections to set my mentees up for success.
First event attended IRL when live reopened? Technically, the Daytona 500 leading our first exclusive sit-down interview with Team 23XI.
Coworkers describe me as… Someone who prioritizes elevating others and encourages them to perform their best. Being a part of my team is like being a part of a family that inspires and empowers one another to succeed, have a voice and express their own uniqueness and creativity. As a leader, I always believe in paving the way for others. I never hesitate to reach back and help another have a seat at the table.
