Combining storytelling skills and a knack for spotting opportunities to promote FOX Sports, during the pandemic Hines garnered billions of impressions for everything from NASCAR Daytona 500 to Major League Baseball’s “Field of Dreams” game. Early on when a mentor introduced her to his boss, Hines gave the elevator pitch of her life. “One month later, my mentor resigned. He called his boss’ boss upon his resignation, telling him that while there may be other candidates within the industry that could assume his role, he should seriously consider taking a chance on the mentee [me] who he met recently as someone who has the guts and instinct to bring something new and fresh to the role.” She got the job.
Do you have an example of male allyship that made a difference to you?
Early in my career, I found myself bored in a marketing job that I was overqualified for and was seeking to learn something new. I had a male mentor who took me under his wing, allowing me to shadow him as a stretch assignment learning all about this thing called “public relations.” He led government affairs, corporate and regional product communications for our company and I became his student. I had my “a-ha” moment during this time as [I] knew this was the career path that I wanted to pursue. Five months later, he introduced me to his boss’ boss enabling me to give the five-minute elevator pitch of my life. One month later, my mentor resigned. He called his boss’ boss upon his resignation telling him that while there may be other candidates within the industry that could assume his role, he should seriously consider taking a chance on the mentee [me] who he met recently as someone who has the guts and instinct to bring something new and fresh to the role. Without an interview, I was given my mentor’s former job and I’ve never looked back.
What one female empowerment book do you think every woman should read?
“Year of Yes,” by Shonda Rhimes.
