Customers want content to be as readily accessible as possible, and they can thank Chang for the widespread distribution of HBO’s business worldwide. She’s led the distribution of the company’s domestic subscription product across digital platforms such as Amazon and Hulu. The ever-changing landscape is scary, but it’s also what excites Chang the most about the business. Moving into the future, she thinks the industry still has work to do in considering “diversity from all angles—from the creative community to the business community and from behind the camera to in front of the camera.”
In what areas should the industry step up its efforts with regard to diversity and inclusion?
I think the industry should consider diversity from all angles – from the creative community to the business community and from behind the camera to in-front of the camera.
What’s your best advice to someone just entering the video content/distribution industry?
Be flexible. We are in a category that can shift rapidly—from the way in which content is distributed to the way in which it’s marketed and much more.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
HBO continues to distribute its service to more audiences. In the last three years, we’ve expanded our service to be distributed via Apple, Sony Vue, Amazon, Hulu, Roku, Google, and more.