Rechter is an entrepreneurial force who has busted down barriers in programming and distribution first with a focus on the children’s genre and now with an expanded lens to include Millennial women. She transformed her indie network BabyFirst, available in 120 million homes globally, into a multimillion-dollar social media empire that saw 45% year-over-year growth, more 1.7 billion monthly views and 114 million followers on platforms including So Yummy, Blossom and Blusher. Overall, First Media’s inspirational content reaches 71% of women in the US.