Peters celebrated one year of Charter’s Life Unlimited customer commitments with a September campaign focused on the importance of connection. She continues to find meaningful opportunities to prominently display Spectrum’s brand differentiators. Peters is responsible for Charter’s multi-year partnership with Ohio State Athletics to ensure Spectrum branding is visible across campus. Charter is also the Official Telecommunications Partner of the St. Louis Cardinals, thanks to a deal that includes prominent signage and advertising rights on radio and television broadcasts.
What advice would you give young women entering the business world today? Don’t limit yourself. You can do anything you want to do, as long as you are willing to work for it. It’s also important to keep an open mindset, as it allows you to explore opportunities beyond your comfort zone and it may help you grow and succeed in unexpected ways.
What’s a piece of advice you ignored that you’re glad you did in hindsight? The idea that you must jump from company to company to get ahead. While that can work, I’ve found incredible value in growing within the same company, especially at organizations that invest in your growth. It’s empowered me to build meaningful relationships, gain deep institutional knowledge, expand my scope, and build trust over time.
What kind of innovation will ultra-fast, ubiquitous broadband unlock in the next decade? There is a lot here – most of which will not take a decade. We’re already seeing the impact of how immersive experiences can change the way we watch live sports through Spectrum’s partnership with Apple to distribute a selection of live Los Angeles Lakers games for Apple Vision Pro this season. Video chats will become virtual visits, feeling as if you are together in-person. Fast, ubiquitous broadband will continue to drive AI innovation through every corner of daily life, from advanced digital assistants to smart homes and connected cars; everything will be connected.