Peters has been on the forefront of Charter’s marketing innovation, leading the go-to-market launch of connectivity offering, Spectrum One. Under her leadership, Charter’s multicultural marketing team has scored several hits, including a tongue-in-cheek music video for “The One” (Spectrum One) that has received more than 1.1 million views on YouTube. Peters has also played a crucial role in ensuring the success of the Spectrum Women group.
“One thing that stands out from mentoring is everybody doesn’t have the same goals and ambitions, and as a mentor it is important to take that into account.”
What inspired you to pursue a leadership role? Throughout my career, whether as an intern in college or in my current job as CMO, I always have tried to learn as much as I can about the business, to meet people and to develop relationships. I always was willing to work extremely hard and to take on new responsibilities, so I think I have always gravitated toward a leadership role. I also am fortunate to lead an outstanding, high-performing team that continues to inspire me every day.
How are you using AI in your job, or how do you envision using it down the road? In my area of marketing, AI is helping us create more efficiencies and optimize our campaigns to get the right message to the right people at the right time. For example, we are seeing success using AI for email marketing, down to determining subject lines, offers and days of the week to make those offers. AI is a tool — one of many — that enables us to be even more relevant and targeted, which helps drive even better performance and growth. We have a long way to go with the power of AI, some of which no one even knows yet. We have only just begun to scratch the surface of what is and will be possible.
