Mills knows media, he knows his audience and he knows how to deliver the programming they want—spanning high-quality scripted comedies and dramas, tentpoles like “The NAACP Image Awards” and BET’s groundbreaking newsmagazine “America in Black.” When BET’s parent company, Paramount Global, first floated the idea of selling BET Media Group, everyone from Byron Allen to Tyler Perry to Sean Combs to Mills himself were reportedly making offers to become major stakeholders. Why? Because they know the value Mills has created during his tenure.
