It’s been under a year since BET+ launched, but under Mills’ guidance (in partnership with Tyler Perry Studios,) the SVOD already crossed the one million sub mark, a testament to Mills’ strategy in building up original content. Mills also made sure the BET Awards show carried on, despite a global pandemic, emphasizing the importance of highlighting diverse voices in a time fraught with racial tensions. BET continues to provide a platform for social injustices, with BET Her airing “#SayHer Name, Justice for Breonna Taylor” and the flagship net airing a special honoring the late Chadwick Boseman. In a videotaped discussion in June for Goldman Sachs’ “Talks at GS” series, Mills talked about BET’s “Content for Change” campaign, which BET is backing with $25 million. “We will double down on our commitment to create, distribute, market and promote content that is designed to begin to address the underlying issues driving racism in this country—not just on our platforms, but in partnership with others across an array of platforms,” he said.