Mills has been busy building up original content for BET Networks’ portfolio. It’s been a busy year for the exec, as the company gears up for the launch of its new subscription streaming offering BET+, which will feature more than 1,000 hours of original content, including titles from Tyler Perry. It’s a continuation of Mills’ and Perry’s professional relationship. In 2017, Mills oversaw the mammoth deal with Perry to create content for the networks. Viacom and CBS made it clear that part of the strategy behind their pending merger is direct-to-consumer, so expect a lot of eyes on Mills and BET+, set to debut this fall. BET Networks is also upping its game when it comes to impacting the African American community. In June, it convened its first social impact conference, featuring Perry, Al Sharpton and DJ Khaled and a host of other influencers. “We are taking on these issues in a way that no other brand can,” Mills said at the time.
