Rosie Pisani

A leader in marketing reality programming to viewers and consumers, Rosie Pisani oversees the go-to market and digital strategy for WE tv’s immensely successful original programming lineup. Using multiplatform integrated marketing efforts, Rosie understands the role social media plays in driving reality TV’s success. Seeing that digitally savvy audiences connect through content, Rosie and her team have embraced this new consumer, engaging in new marketing trends such as pop-up events like its recent opening of a “Museum of Natural Hysteria” in Times Square to promote the launch of returning series “Bridezillas.” This focus on audience and how they communicate has elevated WE tv’s standing as a pop culture keystone.

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