Pisani is the marketing guru behind the network’s winning rebrand, which has seen double-digit ratings increases so far this year. She leads the network’s consumer, affiliate and advertiser targeted marketing efforts, along with WE tv’s branded events, partnerships and public affairs initiatives. In 2016 she was awarded oversight of the digital group in addition to marketing, more than doubling her staff and leading all of the network’s digital and social media efforts. Activations around “Mama June” and the reality family star edition of “Marriage Boot Camp” are just two of her most successful recent forays. Stress no longer weighs down Pisani: “I am just comfortable with having reached a point of madness whereby I no longer think about it.”
Who is your favorite current female TV character and why?
Daenerys Targaryen—she has dragons and she knows how to use them.
What industry topic do you think will dominate industry headlines in 2018 and why?
How to cut through the clutter and engage audiences and consumers in a meaningful way.
What is one way the industry can continue to evolve in ridding itself of gender discrimination?
Continue to seek, hire, mentor and promote the best and the brightest.
What famous woman, living or deceased, would you like to have dinner with?
Julia Child… and hopefully she’ll do the cooking.
Best advice for relieving stress?
I used to think it was all about knowing your priorities and managing them with aplomb, but the older, wiser me knows taming stress is almost impossible so I am just comfortable with having reached a point of madness whereby I no longer think about it.
