Rosado joined Telemundo in September 2018, originally to run digital media for the news division. In just three months, she was promoted to run all of digital media for the net. Rosado helped grow Telemundo’s premium content streams by 250% YoY, setting the stage for it this spring to be a leader in total cross-platform actions across all TV broadcasters, regardless of language. She’s mentored within NBCU and outside, and speaks four languages. “The biggest gap I still see between men and women is confidence: men usually overestimate their contributions and potential, whilst women do the opposite,” Rosado explains. “ Alas, in many environments that blind confidence oftentimes gets rewarded and promoted and we need to collectively do a better job at looking at the real skillset and contributions.”
What specifically does your company do to support and elevate the women who work there?
In 2019 Telemundo launched a new company-wide initiative dedicated to celebrating the achievements of women in all aspects of life and championing their advancement at every level of business. The multi-platform campaign, titled “Mujeres Imparables” (Unstoppable Women), serves as a forum to bring Telemundo employees, consumers and stakeholders together to enhance the company’s culture of diversity and inclusion. The campaign has included on-air and digital components with inspiring messages, and a speaker series at our state-of-the-art headquarters, Telemundo Center, where we have featured conversations with inspiring women such as Academy Award-winning actress Lupita Nyong’o.
How can the industry do a better job of recruiting women and ensuring they have a path to senior positions?
We need to move away from the cookie-cutter model of an executive and ensure that we have more and different points of views at the table: women and also people from different backgrounds, ethnicities etc. The biggest gap I still see between men and women is confidence: men usually overestimate their contributions and potential, whilst women do the opposite. Alas, in many environments that blind confidence oftentimes gets rewarded and promoted and we need to collectively do a better job at looking at the real skillset and contributions. And obviously redefining how motherhood affects careers, namely: it should not. For that we not only need generous family leave policies, but also a mindset-shift and looking at talent as a long term investment.
What advice would you give your 13-year-old self?
Don’t worry so much, don’t rush, and don’t touch your eyebrows.
