This year, Martinez spearheaded the news and information coverage of the 2018 FIFA World Cup for ESPN Deportes and ESPN International. He led the collaboration between the content teams based in the US, Mexico, Argentina, Brazil, India and Australia, and worked to insure diverse coverage of the event. “Never think you are going to be great for the color of your skin; you should be extraordinary because the skills and attitude you have are better than others,” Martinez advises.
What’s your best advice to someone just entering the video content/distribution industry?
Be yourself, display a positive attitude. Never think you are going to be great for the color of your skin, you should be extraordinary because the skills and attitude you have than are better than others.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
The way people consume media, is all digital, streaming all the time.
If there were a reality show based on your office, what would it be called?
“Harmony…We Are One Planet”