Vohra has overhauled the way Showtime strategizes marketing, delivering a string of hits. The wide-ranging campaign for Bryan Cranston-led “Your Honor” helped the series nab the title of the most-watched debut season in network history. Her team’s promotion of “The Chi” leaned into social responsibility as well as marketing tactics executed by artists of color. Then there’s been the non-stop buzz for “Dexter’s” return. These remarkable marketing campaigns earned Showtime a nomination by Promax for Creative Marketing Team of the Year. She has a long list of male allies who she says are in her personal Hall of Fame. They include Jason Klarman, “who hired me at Bravo and let me take 11 weeks off to spend invaluable time with my ailing father literally two weeks post my start date… Bill Koenigsberg, who helped me no matter what my employment status was and Michael Engleman who was so patient with me at Showtime while I figured out my plans.”
Do you have an example of male allyship that made a difference to you?
I would be nowhere without the support of my male allies who took a chance on me— Dick Soule who helped me (as a network-less immigrant) get my first break in the industry, Jason Klarman who hired me at Bravo and let me take 11 weeks off to spend invaluable time with my ailing father literally 2 weeks post my start date, Chris Linn who hired me as CMO at truTV based on one 40 minute interview, David Levy who called me to join him at the Brooklyn Nets/Barclays Center as soon as he got there, Bill Koenigsberg who helped me no matter what my employment status was and Michael Engleman who was so patient with me at Showtime while I figured out my plans. Owe them all a giant debt of gratitude. They’re all in my personal Hall of Fame.
What one female empowerment book do you think every woman should read?
More than a female empowerment book, I read from the immigrant rule book every day.
Push for faster/higher/stronger together.
Work really hard + 2x smarter.
Be grateful to be in the room.
Don’t give up.
Pass it on.