This year’s successful launch of Philo gave consumers yet another reason to consider cutting the cord as the service touts its remarkably affordable price combined with high-quality streaming. Add to this an impressive lineup of channels, and one wonders how they did it. Actually, we know how: the company bypassed the parent companies of the big four networks entirely. No sports, no cable news, no network sit-coms, and at least so far—little to no impact on its success, especially among millennials.

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