In addition to overseeing “Red Table Talk With Jada Pinkett Smith”—which recently passed the 1 billion views milestone—in late 2020, Lefevre began spearheading high-profile original content. She developed new youth-skewing series like “Cardi Tries” with Cardi B, Post Malone’s “Celebrity World Pong League” and “Here for It With Avani Gregg.” This year, she launched a slate of youth-driven content starring popular social media creators such as Sway House, Collab Crib and Shluv. “What I think is most important, and something we need more of, is having women in the room where the decisions are made,” she says. “This is how we get women running shows in front of and behind the camera.”
How would you rate the industry regarding gender bias in shows/characters?
It is certainly getting better, but we still have a way to go. We have a multitude of female-led shows on Facebook Watch, including “Red Table Talk,” “Red Table Talk: The Estefans,” “Peace of Mind With Taraji,” etc. that have women running the show in front of and behind the camera. It’s something we’re very proud of and will continue to grow in 2022. What I think is most important, and something we need more of, is having women in the room where the decisions are made. This is how we get women running shows in front of and behind the camera. For me, throughout my career there would have been many successful shows that wouldn’t have been greenlit had there not been female decision makers in the room.
Best advice for someone looking to re-enter the workforce after a hiatus?
There are some really great jobs out there. Know what you want and know your worth. Take your time if you can and be really intentional with the j
