What emerging industry trend are you most excited by? Live commerce, which combines entertainment with instant shopping on streaming platforms or social channels, is an intriguing, untapped arena. While offering obviously strong revenue potential, live commerce can also create an additional highly effective marketing touchpoint to connect with viewers passionate about a specific show or talent.
Favorite way to de-stress? There is nothing like a good workout in the morning to clear my head.
Book, movie or TV series that greatly influenced my leadership style: “For God, Country and Coca-Cola” by Mark Pendergrast remains a standout book for me. Not only does it chronicle the rise of one of the world’s most iconic brands, the book also highlights the journey of former CEO Roberto Goizueta, a Cuban-American like me. Goizueta climbed up the ranks to lead Coke into one of its most prolific times of growth in the ‘80s and ‘90s, successfully marketing Coke to millions of consumers around the world. I often reflect on his inspiring story and leadership style as Fuse Media continues to expand its global push to reach young multicultural audiences with our authentic and inclusive content.
Do you personally still have a traditional cable video package? Yes, we continue to have cable because it is still the best value for consumers who want to have a robust selection of content. Being a traditional cable subscriber personally enables me to stay attuned to an important audience segment’s viewing experience. This firsthand understanding provides strategic insights into their changing preferences in content and how they want to access Fuse Media, whether on a linear platform or a FAST channel. Cable distribution remains a key pillar of our business and I think cable will reemerge as the prime example of successful bundling.
