Madhu Goel Southworth

Southworth’s goals for 2019 include executing deals supporting the on-demand AMC Premiere service, as well as brand extensions and non-scripted deals for AMC and SundanceTV. Meanwhile, Southworth continues to run Lattice, a professional group for women counsel in media, entertainment and digital. “I think recognizing, acknowledging and then building a conversation around diversity & inclusion is a big deal,” she says.

In what areas should the industry step up its efforts with regard to diversity and inclusion?
I think recognizing, acknowledging and then building a conversation around diversity & inclusion is a big deal. I have seen great strides at AMC in the past couple of years with the launch of a dynamic D&I committee and particular focus and attention from our CEO towards these matters. I personally have felt more empowered to speak up in support of D&I efforts and ideas on a company-wide scale.

What’s your best advice to someone just entering the video content/distribution industry?
It’s an exciting time in the content business. Technology, ways of doing business, distribution, and consumption is changing rapidly but opportunity is endless. Be open to growth and change—and learn as much as you can. Build relationships and network effectively as you don’t know where you next opportunity will come from.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
There’s definitely more of a focus on direct-to-consumer and subscription based models of distributing content. Moreover, ad-sales is just as important as it was before, except that we are also doing a lot more deals in the advanced platforms and data solutions ad-sales space.

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