Following Cablevision’s acquisition by Altice, Anselmo implemented an enhanced intranet for employees across 21 states and revamped the corporate website. She’s involved in launching new services, and participates in the company’s Diversity and Inclusion program. She says social media has turned communications pros into strategic partners. “Today, communications teams have to be storytellers—internally and externally—and engage well beyond traditional news sources. That also means bringing employees along for the journey and making them ambassadors of your brand.”
What are your thoughts on the industry’s current response to the Me Too movement, and its treatment of men who have been accused of sexual harassing and/or assaulting women and men? Are there other steps you feel should be taken?
I admire all of the women who have been so brave to come forth to share their stories. As a mother, what it has taught me is that it’s never too early to start teaching our children—girls and boys alike—about their bodies, boundaries and self worth. Harassment and assault are topics we can’t ignore and we need to be having these tough conversations with our children.
Who is an inspirational woman you admire, and why?
As cliché as it sounds, I have to say my mother. An immigrant who came to this country in her teenage years, she sacrificed so much so that I could have a great education and she supported my every move over the years. Whenever I hit a rough patch or have a bad day at home or at work, I think about the struggles she went through at my age and it inspires me to keep on going!
What’s been the most dramatic change in your sector of the business today vs. three years ago?
The role of communications professionals has evolved tremendously over the years thanks, in large part, to the evolution of social media and explosion of digital communications. Today, communications teams have to be story tellers—internally and externally—and engage well beyond traditional news sources. That also means bringing employees along for the journey and making them ambassadors of your brand. To do this, companies such as Altice have been more open to making their communications teams part of the business strategy versus looking at us as a support function.