Years in Industry: 22
Education: Penn State University
Never one to shy away from innovation—or frank talk about the industry’s need to move away from traditional metrics—Yaccarino charged into upfront season with typical visionary aplomb. Among declarations, that NBCU would be at 20% less commercial time across its portfolio by the end of the year, building on its earlier commitment to reduce the number of commercial breaks. Additionally, NBCU’s “prime pod” premium ad format and its internal CFlight unified advertising metric both already have seen expansions in 2019, with the latter recently adopted by Sky Media.