Linda Yaccarino

Years in Cable: 20

Education: Penn State University

On-demand viewing is altering the video consumption at a rapid pace. Thankfully for NBCU, these two veterans keep the company one step ahead. Yaccarino led the “All Together” move to corral all the properties of the biggest seller of television advertising to big results. NBCU closed the 2016 upfront with a CPM increase of 12.5 percent over the prior year, and is on track for another strong Upfront performance. Business affairs maven Roberts led negotiations including the season three renewal of “Mr. Robot” on USA Network and the multi-season renewal of “Girlfriends’ Guide to Divorce” on Bravo Media. She’s also mining long-term talent deals, including a development deal between UCP and the Alfred Hitchcock Estate and a first-look deal with music artist Iggy Azalea.

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