Linda Schupack

This year Schupack’s innovative marketing strategy included the reverse-psychology “Don’t Watch” campaign touting the season premiere of AMC’s “Preacher.” It worked. So did the comprehensive multiplatform push for the Survival Sunday crossover event of the network’s “The Walking Dead” and “Fear the Walking Dead,” which resulted in big ratings boosts for both shows, and a 60% year-over-year spike in social engagement for the original series. Schupack also helped launch “Dietland,” which drew AMC’s most female-skewing audience to date.

Honored For: