Having started her marketing career at ESPN in 2003, Gentile returned to her roots last September with a new title. With the goal of expanding the brand’s reach to new audiences and sports fans, she established a new marketing org designed to deliver on the company’s priorities: innovation, storytelling and programming, audience expansion and direct-to-consumer. She calls the espnW platform “inspiring,” noting, “we’ve built a platform specifically for young women with big dreams, aspirations and a deep connection to sports.”
What specifically does your company do to support and elevate the women who work there?
We have an incredible Senior Staff populated by outstanding women who are experts in their field. We tell compelling stories daily by, about and for women, and we’ve built an inspiring platform in espnW specifically for young women with big dreams, aspirations and a deep connection to sports.
What advice would you give your 13-year-old self?
Less carbs, more vegetables.
Which current shows best reflect the kind of women’s roles you like to see and why?
The 6pm “SportsCenter,” “NFL Live” and “The Jump”.