Roberts has been wearing the Crown for more than 14 years, and she knows the company inside and out. She spearheads strategic analysis and revenue streams across ad sales, digital, programming, distribution, and marketing, and as such plays a key role in its growth on numerous fronts. On her short list: program expansion on Hallmark Channel and Hallmark Movies & Mysteries, the Hallmark Drama rollout, SVOD service Hallmark Movies Now, and publishing division Hallmark Publishing.
