Roberts is responsible for the strategic analysis and management of all revenue streams across ad sales, digital, programming, marketing and distribution for Crown Media Family Networks. Peers affectionately call her a “human calculator” due to her ability to handle strategic analysis but also because of her uncanny ability to stay level-headed. While “Outlander” doesn’t air on Hallmark, Roberts says Clare Fraser is her favorite female TV character. “She is an amazing character to watch, so smart, strong and endlessly loyal.”
Who is your favorite current female TV character and why?
I am loving Claire Fraser on “Outlander.” She is an amazing character to watch, so smart, strong and endlessly loyal.
What is one way the industry can continue to evolve in ridding itself of gender discrimination?
Continue to create roles for women in both programming and advertising that break outside of the traditional stereotypes.
Best advice for relieving stress?
Putting my phone down!