Grinthal is a bridge between the linear world and the streaming space, helping Warner Bros. Discovery’s existing linear partners better understand the unique benefits that come with also stretching into the digital space. The company’s first combined upfront was a pressure moment for Grinthal, but she and her team successfully led negotiations and secured nearly $6 billion in commitments from advertisers.
“If you have a natural curiosity and have interest in always learning something new, then change is your ally and you can always embrace it as a new adventure. Have confidence in your own ability to contribute based upon your knowledge and experience and don’t be shy about expressing your ideas.”