Jo Kinsella

Kinsella is a pioneer in TV attribution, developing new ways to bring transparency and accountability to advertising. She led the launch of TVSquared’s first scalable, uniform measurement solution for TV across channels, platforms and devices. She also spearheaded partnerships with the Ad Council and COVID Collaborative for measurement of the effectiveness of vaccine education campaigns. Her exec team is more than 75% female, and she’s always looking for additions. Kinsella wouldn’t hesitate to hire someone who has taken time away from the corporate world. “I welcome those people because they are much more likely to know themselves and be brave,” she says. “Don’t let the break be seen as losing skill.”

What’s one way your company has broadened the recruiting process to ensure greater diversity?
More than 75 percent of my executive team are women. We are like-minded in the sense that we want the best person for the team when we hire – as long as they are coachable and curious. We are establishing and fully welcome a team made up of all cultures, all sizes, all colors, all genders, all beliefs, all religions, all ages, all people. Welcome to TVSquared!

What question(s) should you ask to ensure you’re achieving pay equity?
How do you pay women compared to men? What policies do you have in place to ensure the equity of your workforce? Do you pay people the same way for the same work regardless of race, gender disability, LBGTQ status?

How would you rate the industry regarding gender bias in shows/characters?
I don’t watch enough TV to fairly answer this question, but women being the headline will more often get my attention.

Best advice for someone looking to re-enter the workforce after a hiatus?
Go for it! Did you take time away from the rat race to invest in yourself and/or your family? Did you find some space and now you’re ready to come back? I applaud you. I welcome those people because they are much more likely to know themselves and be brave. Don’t let the break be seen as losing skill. Let the break be seen as a celebration of life.

Do you have an example of male allyship that made a difference to you?
I do. I am very fortunate to have someone special in my life that is my biggest fan and, from that, came a sense of calm confidence that allows me to lift others up. I listen more, ask more questions, smile and laugh more and believe in myself so I can, in turn, share that energy with my employees and have them believe that anything is possible.

What one female empowerment book do you think every woman should read?
“Untamed,” by Glennon Doyle and “Pride and Prejudice” by Jane Austen.

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