Years in Cable: 21
Education: MA, French and Italian
One Word that Best Describes Me: Busy
NBCU’s cable business smells like teen, and several other key demographics’, spirit thanks in large part to this dynamic duo. Berwick presides over some of the company’s biggest brands including Bravo Media, E! Entertainment and Oxygen Media, and has set herself apart as a driver of brand-defining, buzzy original programming. In 2016 she took Sprout under her wing and the kids’ network grew 21 percent from Q4 2015 to Q4 2016 in total day for W18-49. She’s also proving flexible in an evolving marketplace, overseeing the transition of Esquire from a linear network to a digital-only brand. USA Network, Syfy and Chiller fall under McCumber’s purview, and he’s taking the brands to new heights including an 11th consecutive year as the top entertainment net among all viewers for USA. He also played a pivotal role in bringing the “Harry Potter” films to NBCU in the largest movie acquisition deal in company history and negotiated the move of WWE’s “Smackdown” to a live format on Tuesdays, resulting in double-digit growth.
What inspires you most about this industry? The creativity of people in this business and the pace of change are energizing.
Three years from now, what do you hope has been invented? Accurate measurement tools for video consumption everywhere and data analytics.
What are the top three qualities you look for in a hire? Smarts, skills and a team-oriented drive to succeed.
Which TV family is most like your own? “The Royals”
How do you celebrate your birthday? With my husband who has the same birthday.
Last show I watched not on my networks: “The Bachelor”