Nearing her 25th year at the helm of her own business, Davis is a media strategist and revenue innovation expert with an impressive track record. Her innovation in helping clients engage audiences across platforms from linear programming to social media to ecommerce is just one of the coveted business models to come from her holistic approach to the media, tech and advertising industries. In the age of #MeToo, Davis says, “We proactively make recommendations to other companies and media outlets with whom we work about the talents of women who might prove a good fit for them.”
What advice would you give your 13-year-old self?
Get all the facts, but follow your intuition. Recognize opportunity is everywhere. Honor your gifts and surround yourself with people who have integrity and will appreciate your integrity, work ethic and contributions.
What changes, if any, has your company enacted since the dawning of the #MeToo movement, and what results have ensued?
Diverse voices have always been a natural way of effectively succeeding in business so championing women of all ages, ethnicities and lifestyles has been the norm. What has changed is that we proactively make recommendations to other influencers, companies and media outlets with whom we work about the talents of women who might prove a good fit for them.
Which current shows best reflects the kind of women’s roles you like to see and why?
“How to Get Away with Murder,” “Madam Secretary” and “The Marvelous Mrs. Maisel”: all very different but depicting women with resilience—the tenacity to face adversity and keep moving forward.