When it comes to ways the industry can do better hiring and advancing the careers of women, iNDEMAND chief Hopkins sums it up: “They’re available, you need to hire them. It’s quite simple. No magic, make them an offer that’s equal to an offer you would make to a man.” More than two years on the job, Hopkins continues to work her magic at the sports content-heavy transactional VOD and PPV distributor, with an eye always toward evolution. She recently brought in industry veteran John Ward as CTO to elevate scale and efficiencies with regard to tech advances.
What specifically does your company do to support and elevate the women who work there?
Equal pay; equal opportunities.
How can the industry do a better job of recruiting women and ensuring they have a path to senior positions?
Actually hiring women. They’re available, you need to hire them. It’s quite simple. No magic, make them an offer that’s equal to an offer you would make to a man.
What advice would you give your 13-year-old self?