Jones has been leading a company-wide transformation that all began with the purchase and integration of LocalFactor earlier this year. Thanks to weekly leadership prioritization forums bringing together legacy executives as well as employee engagement programs, the combined entity retained 100% of key talent in the first six months following the acquisition. Her Key Results program was also designed to give teams clarity on organizational goals, and she built an AI-centric knowledge base for all employees.
What advice would you give young women entering the business world today? Raise your hand early and often. Don’t wait until you feel 100% ready—momentum creates confidence.
How do you personally define “powerful” in the workplace today? Power today isn’t about title or volume—it’s about influence, clarity, and the ability to bring people along. To me, being powerful means creating an environment where others feel seen, heard, and capable of doing their best work. True influence comes from trust, empathy, and consistent follow-through.
Name a challenge you’ve overcome in your career that you feel has shaped you professionally. Early in my career, I was often the only woman in the room. Instead of trying to blend in, I learned to use that difference as an advantage—bringing empathy, strategic intuition, and collaboration to the table. That experience shaped how I lead today: by amplifying diverse voices and pushing for balanced perspectives.
Do you feel AI has changed the way you work? If so, how? Absolutely. AI has become a creative accelerator and efficiency engine. It helps my teams analyze trends faster, personalize campaigns, and spend more time on strategy and storytelling. The real power of AI isn’t replacing human creativity—it’s unlocking time and insights so we can focus on what truly moves people.