With more than three decades of leadership experience in managing and growing sports and other media businesses, Greenberg is one of sports television’s female pioneers. She’s built and managed award-winning RSNs, and now uses that expertise to strengthen the MSG Networks brand. Between MSG Network and MSG+, Greenberg’s responsible for delivering live games including those of the New York Knicks, New York Rangers, New York Islanders and New Jersey Devils. “Over the past few years, we’ve seen a dramatic rise in use and adoption of digital media,” she says. “Subscribers and fans have more ways to watch and consume the sports content they love in more ways today than ever before.”
Who is an inspirational woman you admire, and why?
Ruth Bader Ginsburg, at the top of my list of inspirational women, needed extraordinary courage to confront a man’s profession, and a man’s world. She was undaunted at being one of only nine women in her Harvard Law School class and undeterred by difficult opportunities to promote the rights of women and minorities. As a judge, and then a Supreme Court justice, she has remained a courageous protector of the underserved, frequently confronting a majority of male colleagues with strong differing views. All of this was done while enjoying a long, loving relationship with her husband, maintaining a great sense of humor, and, as exemplified by her friendship with the late Antonin Scalia, displaying an ability to respect and admire those with opposing views.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
The media industry is constantly evolving and sports media is no exception. Over the past few years, we’ve seen a dramatic rise in use and adoption of digital media. Subscribers and fans have more ways to watch and consume the sports content they love in more ways today than ever before. There are authenticated apps, such as MSG GO, where subscribers can take their pay television subscription with them “on-the-go” and watch wherever they are and on their favorite device but there are also pay television services that are entirely digital. Subscribers also have access to statistics, information and additional content as companions to traditional broadcasts. Social media has also emerged as a powerful tool for us to reach our passionate fans and deepen the connection our viewers have with our brand, the teams we telecast, our announcers and our connection to our region. It’s an exciting time, where it’s more important than ever to find ways to connect with our fans, enhance our content and stay in-tune with what our fans are looking for next.
If there were a reality show based on your office, what would it be called?
“So You Think You Can Dunk!” Next year’s edition: “So You Think You Can Check.”