Greenberg didn’t just roll out a DTC product in 2023, she pushed for features no other RSN has made available like its offering of single-game purchases. It’s what has helped MSG Networks thrive in an otherwise turbulent RSN environment. That outside-the-box thinking led to the formation of a jv with its Big Apple RSN YES Network in early 2024, which will combine the two’s technical and operational prowess in streaming to offer digital content distribution services.
Business speak phrase or buzzword I find most annoying: “Just a friendly reminder” doesn’t sound very “friendly.”
Do you personally still have a traditional cable video package? I continue to be a satisfied customer to the traditional cable bundle. As an avid sports follower, it still provides me with the greatest quantity of sports product in the most efficient and cost-effective package.
What emerging industry trend are you most excited by and why? The industry’s overarching focus on data and personalization. We launched our direct-to-consumer service MSG+ last year, and it’s given us impactful, user-level insight into our customers, ranging from team preferences to the specific content being consumed, to the most effective marketing and messaging to reach our audiences. These data points allow us to personalize communications, alerts and notifications which ultimately helps us drive deeper engagement. Beyond this, we can leverage the data of our most engaged audiences to seek additional customers most like them.
TV series everyone should binge on: My favorite TV series this past year was “Lessons in Chemistry.” I appreciated the central character (Brie Larson)—a brilliant female chemist who balances life’s challenges and society’s constraints.
