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The FAXIES Awards
Cable's Best Marketing & PR 2015

On Friday, June 19 Cablefax celebrated The FAXIES Award winners and honorable mentions.  These fearless leaders represent the PR and marketing gurus whose creativity in devising smart campaigns, mixed with overall promotional prowess, makes them the best of the best.

The winners and honorable mentions of this annual program celebrated their successes before more than 200 executives.  Chatter flowed on the #CFXawards hashtag on Twitter.

Cablefax congratulates all of the finalists who represent the elite professionals and organizations committed to marketing, PR and advertising excellence. See below for the full list of winners and honorable mentions.

In addition, Cablefax celebrated the most respected and effective sales professionals in cable.  View The Best Selles Awards Winners.


Cablefax is now accepting entries for the 2016 FAXIES Awards. Enter your top campaigns today & celebrate June 14, 2016 in New York City.

Categories | Enter Now

 

The FAXIES Award Finalists Click to jump to section

Acquisition and Upgrade Marketing

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    BabyTV iChannel with AT&T Adworks

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    Comcast High-Value Magalog

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    HBO Latino Year Ender

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    Mediacom Business Acquisition

    Uncover The Truth
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    Univision.net Marketing Platform

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    XFINITY

    Because I Can
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    XFINITY University Marketing

Advertising Campaign for a Network

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    DIY Network

    #DIYWin/#DIYFail Campaign
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    FYI

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    Investigation Discovery

    ID Brand Spot
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    Pop

    TVGN Rebrand to Pop

Advertising Campaign for a Single Program

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    A+E Networks

    Bates Motel Season 2
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    Destination America

    A Haunting
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    HBO Program Advertising

    Game of Thrones Integrated Marketing Campaign
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    MTV

    Rebel Music: Native America
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    Pop

    Rock This Boat Marketing Campaign

Affiliate and Partnership Marketing

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    Discovery’s 2014 Shark Week Affiliate Promotions

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    HGTV

    SuperLodge at DirecTV Super Fan Fest
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    NBCUniversal

    Syfy Ascension Custom Content

Brand Image and Positioning Campaign

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    ABS-CBN International

    TFC 20th Year Anniversary Campaign
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    American Heroes Channel

    2014 Brand Launch Spot
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    NBC UNIVERSO

    Look and Feel Campaign
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    TLC Marketing

    TLC Branding Campaign
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    truTV

    #HaveUFoundtruTV
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    Viewpoint Creative

    Scripps Networks Travel Channel Brand Upfront and On-Air Spot

Community Relations

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    Burrell

    In His Shoes - The Weapons of a Movement
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    Cox Communications

    "Celebrating the Link Between Digital Learning Environments and Student Achievement”
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    Destination America

    Red, White, and You!

Corporate Social Responsibility/Green Campaign

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    Comcast Cable Communications LLC

    National Recycling Program
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    ION Television

    “Get Wrapped Up in the Holidays” with the Coalition for the Homeless
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    Pivot TV

    Recycle Right

Direct Response Marketing

Marketer of the Year

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    Valerie Albanese

    Lifetime
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    Monica Bloom

    SundanceTV
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    Michael Engleman

    Syfy
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    Victoria Lowell

    TLC Marketing

Marketing of a Continuing Series

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    A+E Networks

    Bates Motel Season 2
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    A+E Networks

    Wahlburgers Season 2
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    HBO Program Advertising

    Barclay’s Epic Fan Experience
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    HGTV

    Fixer Upper
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    Lifetime

    Devious Maids Season 2 Integrated Campaign
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    Lifetime

    Witches of East End Season 2 Integrated Campaign
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    SundanceTV

    Rectify Campaign (Season 2)

Marketing of a New Series or Show

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    BET Networks

    Nellyville #CuddleNelly Sweepstakes
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    Discovery Channel

    Skyscraper LIVE 2014
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    NBC UNIVERSO

    A Toda Gloria
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    Pivot TV

    Fortitude
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    TLC Marketing

    My Big Fat Fabulous Life S1 Launch Campaign

Marketing of a Special or Documentary/Documentary Series

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    Discovery Channel

    Skyscraper LIVE 2014
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    MTV

    Rebel Music: Native America

Marketing Team of the Year

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    HGTV, DIY Network & GAC

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    National Geographic Channel

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    TLC Marketing

Media Event

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    A+E Networks

    Bates Motel Comic-Con Presence 2014
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    Crown Media Family Networks

    Television Critics Association (TCA) Summer 2014 Christmas Party
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    National Geographic Channel

    American War Generals Premiere
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    National Geographic Channel

    Food Press Tour
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    NBCUniversal

    NBCSN 2014 Stanley Cup Playoffs “Home Ice Pops”
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    Pac-12 Networks

    The Drive: Pac-12 Football - Season 2 Announcement

Media Relations Campaign

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    NBC UNIVERSO Re-launch

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    ESPN

    2014 FIFA World Cup
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    National Geographic Channel

    COSMOS: A Spacetime Odyssey
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    Pop Rebrand and "Schitt's Creek" Launch

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    Showtime Networks Inc.

    THE AFFAIR Season One
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    TiVo Hijacks Super Bowl Excitement and Leads the Data Conversation

Multicultural Marketing

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    Burrell & Skai Blue Media

    Making History Today
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    Comcast Cable

    Because I Can
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    Comcast Cable

    Fuel Your Rivalry
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    C-SPAN's Historically Black Colleges & Universities Tour

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    NBC UNIVERSO Re-launch

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    Ready Set Rocket

    Univision.net Marketing Platform
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    Time Warner Cable

    TWC 2014 Supplier Diversity Webinar Series

PR Executive of the Year

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    Sena Fitzmaurice

    Comcast
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    Leslie Furuta

    Pop
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    Rachelle Savoia

    Turner Broadcasting System
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    Todd Smith

    Cox Communications

PR Stunt

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    A+E Networks

    Bates Motel SXSW Facade and Party
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    Animal Planet

    Puppy Bowl XI
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    Big Ten Network

    NYC Event Party
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    HBO Multicultural Marketing

    Boardwalk Empire "Back Room" Special Event
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    HBO Program Advertising

    Barclay’s Epic Fan Experience
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    Oxygen Media

    Street Art Throwdown

PR Team of the Year

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    Investigation Discovery Group PR Team

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    HGTV, DIY Network & GAC

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    National Geographic Channels

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    Pop

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    USA Network

Press Kit

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    A+E Networks

    Wahlburgers Fan Mailer
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    FYI Mailer

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    History Channel

    Vikings Season 3

Programming Stunt

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    BET Networks

    Tune In and Turn Up Watch and Win
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    Big Ten Network

    BTN B1G 10K
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    Discovery Channel

    Shark Week 2014
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    TLC Marketing

    TLC Season

Public Affairs Campaign

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    American Heroes Channel

    Ruby Bridges Black History Month Campaign
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    Cablevision Systems Corporation

    Cablevision's Meet the Leaders
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    Pivot TV

    Say Something
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    TakePart.com

    Save Our Bees

Shoestring Marketing

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    HBO Program Advertising

    The Leftovers Season 1 at San Diego Comic-Con 2014
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    International Media Distribution

    DW (Amerika) Gift With Purchase Campaign
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    International Media Distribution

    TV JAPAN HD Charter Launch
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    International Media Distribution

    Xfinity Store Filipino Event
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    truTV

    Hennessey Upload with Shaq

Social Media During a Program

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    truTV

    Jokers in Miami with the Roaming Gnome
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    Universal Cable Productions

    "Girfriends' Guide to Divorce" Twitter Party
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    VH1

    Shazam the Mob Wives
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    Viewpoint Creative - Lifetime

    "The Saturday Night #Social"

Social Media Marketing

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    Comcast Cable

    #FirmaMiTweet / #SignMyTweet
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    Comcast Cable

    Fuel Your Rivalry
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    Lifetime

    Grumpy Cat Interactive Social Media Campaign
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    MTV

    Rebel Music: Native America
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    truTV

    Jokers in Miami with the Roaming Gnome
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    Turner Entertainment Networks

    #LiveDieRetweet Turner Cross-Divisional Campaign

Sweepstakes and Games Marketing

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    BET Networks

    Almost Christmas Cash Out
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    Crown Media Family Networks

    Cedar Cove Sweepstakes & Digital Experience
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    Crown Media Family Networks

    Joy To The World Sweepstakes & Digital Experience
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    NBCUniversal

    E! Fashion Week Interactive Quiz
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    Turner Entertainment Networks

    #LiveDieRetweet
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    VH1

    Shazam the Mob Wives

Tchotchke

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    Big Ten Network

    College Sports T-shirts and Sweatbands
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    International Media Distribution

    "Now Boarding" IMD 2015 Calendar & Digital App

Trade Show Marketing/PR

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    A+E Networks

    Bates Motel SXSW Facade and Party
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    BET Networks

    BETN Pavilion at BET Experience
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    International Media Distribution

    NCTA 2014 TFC 20th Anniversary Karaoke Party & Gift Bag
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    Lifetime

    Witches of East End at SDCC

Event Marketing

Media Maverick

OTT Marketing Campaign

Technology Vendor Marketing

Brand Image and Positioning Campaign – Other

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    ARRIS Group, Inc.

    The People of ARRIS
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    Mediacom Business Gigabit+Solutions

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    SeaChange International

    Redesign of www.schange.com

Integrated Marketing Campaign – Company

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    ABS-CBN International

    TFC 20th Year Anniversary Campaign
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    Big Ten Network

    College Sports
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    Comcast Cable

    Because I Can

Integrated Marketing Campaign - Company Branding

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    Comcast Cable

    Fuel Your Rivalry
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    Comcast Cable

    Blindsided

Integrated Marketing Campaign – Program

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    HBO Program Advertising

    Boardwalk Empire Season 5
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    HBO Program Advertising

    Game of Thrones
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    HBO Program Advertising

    Silicon Valley Season 1
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    HGTV

    Ellen's Design Challenge
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    Lifetime

    Devious Maids Season 2 Integrated Campaign
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    Lifetime

    Witches of East End Season 2
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    XFINITY, from Comcast

    “Super Bowl Saturday Night”

Marketing Campaign - Marketing of a Network

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    NBC UNIVERSO Re-launch

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    truTV

    #HaveUFoundtruTV

Marketing Campaign - Marketing of a Show

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    A+E Networks

    Bates Motel Season 2
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    A+E Networks

    Wahlburgers Season 2
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    HGTV

    Ellen's Design Challenge
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    History Channel

    Vikings Season 2

Non-Profit Partnerships

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    Investigation Discovery

    Inspire a Difference Partnership with Glamour
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    Scripps Networks Interactive

    HGTV, DIY Network & Rebuilding Together

Partnership Marketing

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    Discovery Channel

    Deadliest Catch & Sprint
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    Discovery Channel

    Shark Week & Gillette
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    Discovery Channel

    Shark Week & Redd's Apple Ale
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    HISTORY

    American Pickers & Ford
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    MTV

    Life Is Better With Intel
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    Turner Entertainment Networks

    Chili's and TNT on the Menu Partnership

Marketing of a Documentary Series

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    History Channel

    World Wars
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    Investigation Discovery

    A Crime to Remember Launch
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