TV Everywhere platforms are seeing increased usage thanks in part to the proliferation of single-sign on (SSO) functionality, according to Adobe. The company, which includes SSO functionality in its Primetime video solution, found that authenticated video starts in September were up 46% from the same month in 2016. Authenticated TVE viewers increased 25% in the same period, and up to 45% of authentications are happening via SSO. Traditionally, users had to enter usernames and passwords on each individual app or platform on each device.

Adobe said that under the old method, the chances of a successful log-in were only 56% as users were either “unwilling to search for their pay-TV credentials, or unaware they existed.” With SSO, users only have to sign in once per device for all-encompassing authentication. Adobe cited DirecTV and DISH as distributors employing SSO on a range of devices. It is in the second phase of its SSO rollout, which will allow viewers to only sign on one time, on any device, to access TVE apps on all their devices.

The Daily

Subscribe
Monday–May 4

Chip Crunch Squeezes Broadband

Companies and industry execs are increasingly sounding the alarm on the memory chip shortage and the resulting surging prices—and the situation shows no signs of easing.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.