CableFAX

CableFAX's Top Case Studies in Cable Marketing & PR

This one of a kind book, from the publisher of CableFAX, explains in clear, easy-to-read language how cable programmers, operators and vendors cut through the clutter to mount PR and Marketing efforts that worked, gained revenue, ratings points and industry buzz. You’ll also receive many tips about pitfalls to avoid in your campaigns. You'll learn the strategies and you'll be equipped with fresh, new ideas about how to execute a digital PR campaign or program that produces positive results. Each study demonstrates some facet of ingenuity, innovation or integrated thinking, illuminating communications as a function that has matured with poise and established its indispensability to business practices

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Customer Experience Management Guidebook: Lessons and Insights for the Cable Industry

CableFAX, in collaboration with The Cable Center, has published Customer Experience Management: Lessons and Insights for the Cable Industry Guidebook. The book presents the collected customer experience expertise of cable executives, international business people, consultants and academics. The result is a practical strategy document bolstered by the theoretical and academic underpinnings of customer experience management, the school of thought that is revolutionizing the field of customer care.

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