Alexa, What Should I Watch?: Finding New TV Revenue Streams with Artificial Intelligence
Webinar
Alexa, What Should I Watch?: Finding New TV Revenue Streams as Voice Control Explodes
Available On-Demand
About the Webinar
Amazon Alexa voice control is just the latest feature to steal the spotlight. And letting consumers use their voices to navigate content is enabling marketers to promote content and expand engagement across screens.
Whether it’s distributors supercharging content search, discovery and ease of use, or it’s programmers like Scripps Networks Interactive and Turner Sports working with Google Home, Alexa and others, the most innovative players in TV and video content are applying the latest tools to connect, measure and analyze user patterns to engage them with the right content.
What You’ll Learn
- The latest developments for video and IoT platforms.
- How to leverage data and analytics.
- How IoT integration can drive overall promotion and marketing of TV content.
- New case studies, best practices and monetization strategies.
- Future capabilities and how they can help pay-TV industry better promote audience engagement.
- How AI-driven personalization features are transforming the media and entertainment experience.
Webinar Speakers
Liesel Kipp
VP Product Management
Scripps Networks Interactive
Steve Harris
VP Content Distribution
Scripps Networks Interactive
Chris Pellani
Director, Product Management for NCAA March Madness Live
Turner Sports
Questions and Fees
The cost of this webinar is $399.
Purchasing this webinar comes with access to the archived version of the program and the materials provided by the speaker.
To access this webinar, you’ll need Real Player 10, Adobe Flash Player 9 or Windows Media Player installed on your computer. If you do not have access to these free programs, a phone for the audio and an Internet connection to view the slides will suffice.
For questions regarding this webinar, contact Alex Virden at [email protected]. If you are having any technical difficulties or need assistance, please contact our Technical Support Center at 1-866-709-8255.
