AWARD BREAKFAST
Those who attended the CableFAX Digital Breakfast in NYC on April 6 received a slew of advice and insight from the smartest and best cable execs working in the digital space today.
The consensus of our Digital Hot Lister honorees and Best of the Web winners was that the way to remain relevant in the digital space is to stick to your knitting, remain faithful to your brand. Others noted the similarity between cable’s traditional role of providing strong content and the emerging digital space. Traditional cable and digital advocates should be collaborating, not working in separate silos, said Discovery’s Doug Craig. Others, including Bright House Networks’ chief Nomi Bergman and Rainbow’s Mac McKean, noted cable should remember to use digital initiatives to better serve customers. Cable shouldn’t be “exploiting” the digital space as much as using it to provide a better experience for consumers, McKean said.
And of course, the CableFAX editors especially liked it when Time Warner Cable chief blogger Jeff Simmermon used his Digital Hot List acceptance speech to say he looks forward to a day when we reward those who work hard to produce well-researched, well-written content for the digital media space. We'll second that.
CableFAX Best of Web Awards 2011 Winners & Honorable Mentions:
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FEARnet - Zombie Roadkill, Original Series Launch |
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A&E - The Glades, Pool Takeover |
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A&E - Kirstie Ally's Big Life, Bumping Units |
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Castells & Asociados - Time Warner Cable - www.timewarnercable.com/espanol Web Rebuild |
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A&E - The Fugitive Chronicles - NY Times Takeover |
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Oxygen Media - Hair Battle Spectacular Digital Advertising |
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YES Network - YESNetwork.com |
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Comcast SportsNet Mid-Atlantic - CSNWashington.com |
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News 12 Interactive - News12.com |
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Central Florida News 13 - CFNews13.com |
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Motorola - The Motorola Mobility Website - www.motorola.com |
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Cisco - The Cisco Website - www.cisco.com |
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Winnercomm - Cox Help Center / Virtual Teller (www.coxhelpcenter.com) |
Best Overall Websites: Cable Network – Large (More than 50 mln subs)
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BBC Worldwide - BBCAmerica.com |
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AMC - AMCtv.com |
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Discovery Digital Media - TLC.com |
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ESPN - ESPN.com |
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Turner Broadcasting System/Cartoon Network - CartoonNetwork.com |
Best Overall Websites: Cable Network - Small and Midsize (Fewer than 50 mln subs)
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Bay News 9 - Baynews9.com |
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EPIX - EpixHD.comLive It with Charter® Member Website / Re-design of the Charter Communications Customer Loyalty Website |
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FEARnet - FEARnet.com |
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Live It with Charter® Member Website / Re-design of the Charter Communications Customer Loyalty Website |
Blog or Series of Blogs
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E!/Comcast Entertainment Group - The Soup Blog |
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Time Warner Cable - Untangled |
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AMC - AMCtv.com's Mad Men Blog |
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AMC - AMCtv.com's The Walking Dead Blog |
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CNBC.com - NetNet with John Carney |
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Comcast SportsNet Mid-Atlantic - Chris Cooley's Blog |
Community / Social Networking
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Oxygen Media, LLC - OxygenLive TV |
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ABC Family Digital Media - The Live Huge Website |
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EPIX - EPIX Screening Room: Watch with Friends |
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Travel Channel - Anthony Bourdain's 100th Episode |
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YES Network - My Yes |
Contest / Online Games
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AMC - Breaking Bad - The Interrogation Interactive Graphic Novel |
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Turner Broadcasting System, Inc. - Cartoon Network Universe: FusionFall |
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Black Entertainment Network - Fandemonium Award |
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Buckeye CableSystem - Buckeye CableSystem $25,000 Pigskin Picks Contest |
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Discovery Communications, LLC - Discovery Kids Latin America Online Games - Ciudad Verde |
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National Geographic Channel - "MOVE!" The Great Migrations Facebook Game |
Corporate Social Responsibility/Education
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Discovery Communications - Discover Your Impact Day |
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A&E - The Recovery Project |
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EPIX - EPIX Presents: Waiting for Superman Virtual Town Hall |
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Time Warner Cable, Inc. - Time Warner Cable's Connect a Million Minds |
Digital Marketing Campaign
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Travel Channel - Anthony Bourdain's 100th Episode |
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HSN - “Eat, Pray, Love” |
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EPIX - EPIX Fall 2010 Free Trial Digital Acquisition Campaign |
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Retirement Living TV - Prime Votes |
Editorial Excellence - Overall
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ESPN - ESPN.com |
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CNBC.com - NetNet with John Carney (www.NetNet.CNBC.com) |
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AMC - AMCtv.com |
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GMC - watchgmctv.com |
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News 12 Interactive - News12.com - Island Vote 2010 |
Editorial Excellence - Special Section
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News 12 Interactive - News12.com - Island Vote 2010 |
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Outdoor Channel - Quarterly Online Program Guide |
Email Newsletter/s
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Outdoor Channel - Outdoor Channel's Weekly E-Newsletter |
Original Content
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ESPN - Sport Science |
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Scripps Networks - Home Styles for FrontDoor.com |
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EPIX - Epix Live |
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Outdoor Channel - boonDocs: Wilderness & Travel Medicine |
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Retirement Living TV - Prime Votes |
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Scripps Networks - Drinks with Alie and Georgia |
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WE tv and Wedding Central - Put A Ring On It |
People Awards: Blogger/Tweeter/Social Networking Facilitator
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Conaco LLC - Conan O'Brien, Late Night Talk Show Host/Comedian/Performer |
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AMC - Faran Krentcil - Blogger, AMCtv.com's The Mad Men Fashion File |
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CNBC.com - John Carney, Senior Editor, CNBC.com |
People Awards: Video Editor/Producer
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AMC - Mary Novak - Director, Digital Video |
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YES Network - Joe Auriemma - Video Editor/Producer |
People Awards: Web Content Director
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YES Network - Kevin Sullivan - Managing Editor, YESNetwork.com |
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AMC - Drew Pisarra - Director, Online Media |
Smartphone App
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Turner Sports - 2010 Ryder Cup iPhone Application |
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Discovery Digital Media - MythBusters iPhone App |
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Turner Sports - NBA GAME TIME v3.0 |
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Smithsonian Networks - Smithsonian Channel iPhone App |
Social Media Campaign
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Halogen TV + charity: water - Let's build a well together |
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FEARnet - Zombie Roadkill, Original Series Launch |
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Scripps Networks - Cooking Channel Launch |
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Travel Channel - Anthony Bourdain's 100th Episode |
Supplemental Web Content
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Starz Entertainment, LLC - Spartacus: Blood and Sand: "The Arena" Website |
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AMC - AMCtv.com's The Walking Dead Season 1 Microsite |
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Discovery Digital Media - Discovery Channel's Life |
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National Geographic Channel - "Great Migrations" Website |
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Time Warner Cable - Time Warner Cable's Connect a Million Minds |
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WE tv and Wedding Central - Virtual Wedding Boutique |
Tablet App
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Discovery Communications - MythBusters App for iPhone and iPad |
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National Geographic Channel - "Great Migrations" The Game - for iPad |
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Starz Entertainment, LLC - The Pillars of the Earth iPad App |
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Turner Sports - NBA GameTime: Courtsideom 214 |
Use of Twitter
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Discovery Channel's Shark Week |
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BET - Fandemonium Award |
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Comcast Entertainment Group - E! Celebri-TWEET |
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Turner Sports - NASCAR.COM Twitterverse |
Use of Facebook
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A&E - Paranormal Experience |
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Exercise TV - Exercise TV Facebook Shopping Events |
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Oxygen Media, LLC - OxygenLive TV |
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Time Warner Cable - Mi Cultura Facebook Page Launch/World Cup Campaign |
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Turner Sports - NBA Facebook page |
Use of Geo-Location (FourSquare, Gowalla,etc.)
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Conaco LLC - The Conan Blimp |
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Turner Sports - NBA Turnstile |
Use of Video
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Turner Sports - NBA.com Live Player – Real Training Camp |
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AMC - AMCtv.com |
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Discovery Communications, Inc. - Planet Green: City Shorts |
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ESPN - ESPN.com |
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Turner Sports - TNT RaceBuddy |
Virtual Tradeshow or Online Event
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Conaco LLC - Conan O'Brien Presents: Live Coco Cam |
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Travel Channel - Anthony Bourdain's 100th Episode |
Web Site Design
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National Geographic Channel - "Great Migrations" Website |
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CNBC.com - NetNet with John Carney |
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Bay News 9 - Baynews9.com |
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FEARnet - Zombie Roadkill, Original Series Launch |
Web Site Redesign
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Versus - Versus.com |
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Faction Media/Comcast Spotlight - Comcast Spotlight 89 Market Website Redesign w/Local Customization (www.comcastspotlight.com) |
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Sundance Channel - Full Frontal Fashion |
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Smithsonian Networks - Smithsonian Channel Web Site Redesign |
