Shifting their brand identity as well as changing networks was the daunting task in front of Reality TV pioneer “America’s Next Top Model.” Embracing the challenge, Glow Interactive created a compelling social media campaign that generated awareness for the series’ new network home as well as focus on the campaign’s key phrase “What’s Next.” The campaign featured an OOH component using targeted Snapchat geofilters in key fashion and shopping locales, and a unique social media puzzle seeded out across all platforms. Fans and influencers were impressed and engaged, leading to positive sentiment towards the show’s new direction.

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Monday–September 29

Video Gets A Moment in Spotlight at TechExpo25

For a conference known for its focus on broadband and mobile, perhaps the biggest surprise to come out of Monday’s opening TechExpo25 session may have been video mentioned a few times during an on-stage conversation between Comcast CEO of Connectivity & Platforms Dave Watson and President, Technology & Product Charlie Herrin.

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