Does anything speak more to modern content consumption than binge viewing? UP TV saw an opportunity in the trend, prompting them to hold a bold 7-day “binge-a-thon” of all 153 episodes of The Gilmore Girls. Engaging influencers, former cast members, 24-hour community engagement on Twitter, and a prize-laden sweepstakes, the campaign was hugely successful, both in social numbers (317+ million impressions) and ratings.

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Consumer Cellular’s Retail Rise

Consumer Cellular CEO Ed Evans has a word for what happens to his company’s business when AT&T, T-Mobile or Verizon raises fees, changes a plan or rolls out a policy that frustrates customers: wind.

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