Does anything speak more to modern content consumption than binge viewing? UP TV saw an opportunity in the trend, prompting them to hold a bold 7-day “binge-a-thon” of all 153 episodes of The Gilmore Girls. Engaging influencers, former cast members, 24-hour community engagement on Twitter, and a prize-laden sweepstakes, the campaign was hugely successful, both in social numbers (317+ million impressions) and ratings.

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2026 Top Ops Awards2026 Top Ops Awards
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2026 Cynopsis Sports Awards Presented in partnership with Cablefax
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