Website re-designs don’t always have to be public facing, and NBCUniversal’s decision to evaluate and transform its content distribution portal is a prime example. In truth it was 3 content portals, which after an exhaustive evaluation and ideation process was consolidated into a comprehensive one-stop shop. Included in the planning was a phased rollout to properly funnel customers from the old site to the new. The launch was supremely successful, increasing asset downloads while reducing the Marketing department’s workload.

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Friday–September 26

Expo Buzz: AI Demos Pack the SCTE TechExpo25 Show Floor

There’s plenty of hype over artificial intelligence and even more pressure to make sure the technology is being used to its fullest, but it’s often difficult to understand what that really means. A bevy of companies will be hoping to break it all down at SCTE TechExpo25 next week in D.C.

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