Santos sets the overall direction for Asian-American net Myx, overseeing programming, production, creative, digital media, marketing and business development. This year the network added Bright House Networks to its distribution rolls, bringing its household count to 12 million. Santos is expanding distribution to connected devices as well, launching an app on Roku, Samsung Smart TV and Sony Bravia to complement the cable channel. With Asian Americans typically one of the most under-represented minority groups in media, Santos says cable can help by “diversifying the ranks of decision makers to include more individuals who have different perspectives attuned to the country’s rapidly changing demographic composition and entertainment preferences.”

What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?

Diversity in 2014 goes beyond the physical manifestation of race or gender–it’s now about everything that makes us human such as our beliefs, personalities, and experiences.  The cable industry can do better in the area of inclusiveness by diversifying the ranks of decision makers to include more individuals who have different perspectives attuned to the country’s rapidly changing demographic composition and entertainment preferences.

What’s been your company’s biggest innovation this year? 

Our programming is our biggest innovation.  We’re challenging the notion that Asian American entertainment is either ethnic or strictly for YouTube by producing English language reality TV shows featuring Asian American and multicultural millennials.

What qualities do you look for when making a new hire?

I look for three things- skill, discipline, and passion. Having skill is a given but discipline and passion separates outstanding employees from the rest- they’re willing to learn new skills, apply what they learned, and go the extra mile.

The Daily

Subscribe

The Truth Always Prevails in HBO’s Alex Jones doc

In an era where misinformation and conspiracies run rampant, there are few court cases that epitomize those dangers more than Alex Jones and the multiple lawsuits he faced regarding the claims he made about

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.