Michael Cooper

VP, Affiliate Marketing and Ad Sales
Fox Networks

Cooper manages marketing strategies and promotions for Fox Networks’ diverse portfolio and plays an integral role in shaping the networks’ ad sales strategies. His advice? “A mentor once told me to: “Invest in people and strive to learn something from everyone… In other words, everyone has something to say. If you are receptive, you’ll always find an array of ideas, perspectives, opportunities and solutions.” In order to attract and retain new, diverse audiences, Cooper says companies must learn how to communicate with them by incorporating non-traditional ways of viewing and embracing change. “That means investing in a workforce that continuously thinks outside of the box, offers new perspectives and provides actionable insights for companies to exploit business opportunities,” he says.