SVP, Distribution Marketing
Univision

An industry leader in multiplatform distribution marketing, Ball has helped cable, satellite and telecom distributors better connect with the Hispanic consumer. She oversees strategic marketing partnerships for client-specific and industrywide campaigns that leverage the growing portfolio of networks. “It is the future of media – the new platforms, the changing industry and the demanding consumer – that keeps me as interested in the industry today as I was when I first began my career,” says Ball, who’s served as a mentor for the New York Chapter of WICT.

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TelevisaUnivision Confident in DTC Profitability

TelevisaUnivision continued to invest more into its ViX streaming product during 1Q24, but that commitment comes at a cost. The company saw operating expenses grow 16% YOY to $821 million driven by those

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Jun 13
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