INSP – Original Series Premiere Launch of State Plate Poll

Never underestimate “State Pride.” The OBJECTIVES INSP network certainly didn’t, partnering with Movable Ink to create an email campaign to promote their original series “State Plate.” Beginning 8 weeks before air, it encouraged its viewers to vote for their favorite of nine states, as well as targeted follow-ups to residents of each individual state, driving even more engagement. The emails were interactive and led click-throughs to a robust web presence. Other social media engagement reinforced the campaign, which had consistently high unique open and unique click-through rates.

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