Turning a major social media channel over to your employees is a move not many companies as large as Cisco might risk, but the WeAreCisco program proved that faith in your people can reap great benefits. A new employee takes over the channel daily, and the program quickly expanded to be an international effort. The response was dramatic. The CISCO social media team reported a 600% follower increase week over week in the first few months.
By kschaeffer | April 3, 2017 |