Recognizing the rise of cord-cutters, AT&T and DirectTV launched their over-the-top streaming platform with great success. With no geographical limits, contracts, or set-top boxes to speak of, the service has aimed its sights squarely on the next generation of consumers. Utilizing a slick web portal with advanced funneling and a marketing campaign mixing traditional paid media with organic and social content, DIRECTV NOW exceeded subscriber goals on the first day of launch.

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Wednesday–June 18

Life Independent: Reelz Among Indy Nets Navigating Upfronts

Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

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