Recognizing the rise of cord-cutters, AT&T and DirectTV launched their over-the-top streaming platform with great success. With no geographical limits, contracts, or set-top boxes to speak of, the service has aimed its sights squarely on the next generation of consumers. Utilizing a slick web portal with advanced funneling and a marketing campaign mixing traditional paid media with organic and social content, DIRECTV NOW exceeded subscriber goals on the first day of launch.

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