The digital team’s task at AMC went well beyond simple supplemental material on a website or a set number of tweets a day. Recognizing the value in deepening the viewer’s connection to the network’s content, they produced exclusive webisodes and behind-the-scenes features that expanded each show’s universe. Including 360 VR experiences, original podcasts, all-original web series, and even mobile games, the AMC digital experience has catalyzed viewer engagement and has always improved year over year. In 2016 they saw double-digital video growth, video consumption across all platform increase by 42%, and remain one of the top 5 social cable networks on Twitter and Facebook.
By kschaeffer | April 3, 2017 |