Post Archives: Cablefax Staff
AT&T completed its deal to acquire AppNexus, building out its advertising and analytics portfolio.
American Antitrust Institute, Consumers Union and Public Knowledge are the latest to join a chorus of voices supporting an appeal of the approval of the AT&T-Time Warner merger.
Five additional MLB Clubs have joined ESPN’s Shred Hate initiative, supported by MLB and X Games.
Food Network, HGTV and Travel are finding success in their use of cross-platform programming strategies.
Nat Geo WILD and Nat Geo’s “Yellowstone Live” scored a total of 13mln
The Video Advertising Bureau released a report finding that 76% of the top 25 automotive manufacturers showed a direct correlation between TV ad spend and website traffic.
ESPN is partnering with Millenial Esports to have esports racing content featured on the network during the second half of the Formula 1 season. “World’s Fastest Gamer powered by Millenial Esports” will
NCTA – The Internet & Television Association has a friend in ACA when it comes to revisiting and dropping the FCC’s rules on leased commercial access.