Style Network’s audience is not only online… it’s connected. And the net’s digital passionistas are young, diverse and affluent. As such, Style had to develop an online presence that tapped into its audience’s multiplatform nature. The challenge was translating that experience into a digitally digestible UI. The choice was made to translate the experience by eliminating the fold and presenting all the data in an innovative left-to-right navigation, providing the Style consumer an experience that perfectly jived with the way they live.
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