To Market, To Market 11/27/12

Time Warner Cable Media (TWCM), the ad-sales division of Time Warner Cable, is ramping its AT&T AdWorks agreement for 2013, integrating AT&T U-verse TV homes into the existing fixed scheduling network grids or the “hard wired” I+ (Interconnects Plus) platform. TWCM says the expanded agreement “will provide marketers with a simpler solution for buying, managing, and delivering media campaigns to their target customers across 50 insertable networks in 15 top markets.” Those markets include Dallas, Los Angeles, Cleveland, Austin, San Antonio, Milwaukee, Columbus, Charlotte, Kansas City, Green Bay, Dayton, Raleigh, Columbia, Toledo and Louisville.

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